emptycan.com
Jesse Korzan — Product design for whatever is next

Jesse drives early-stage design for AI-focused products, prioritizing user value and business outcomes.

For over 20 years, he’s driven business impact through intuitive, data-informed UX, turning complex problems into shippable solutions.

Startup Product Design (2015-2025)

• Klue — Competitive Intelligence Designed Klue’s first product from scratch — a battlecard platform that scaled to $26M+ ARR and enterprise adoption
• Klue — Instant Battlecards Exploring LLM's potential to reduce customer onboarding by creating push-button battlecards that generate competitive intelligence in minutes instead of hours or days
• Two Hat — Community Moderation AI-powered community protection: affordable, plug-and-play moderation for every scale

Selected Client Work (2005-2015)

• Knowledge Network Pioneering on-demand UX: Knowledge Network’s first web & mobile streaming service
• Juliana Bicycles A clear yet formidable challenge: to launch the website within two weeks, aligning with the scheduled global brand release
• Sea to Sky Gondola Crafting a digital experience for one of British Columbia's premier scenic attractions
• G3 Introducing the most powerful and intuitive lightweight freeride touring binding
• Electronic Arts Need for Speed web design: AAA-game Internet marketing in it's Golden Era

Extracurricular

I always have extracurricular projects running, and while they never felt like work, AI has eliminated those mundane, repetitive parts that used to pull my brain away from where it likes to be—now I can short cut to "designing". Through this hands-on experimentation, I'm iterating with (and adapting to) the changes in how we build and create online today.

• Scroll This A bit of fun where I experiment, explore, and learn to do my best work through playful projects while keeping my HTML, CSS, and JavaScript skills sharp. This is especially important as design continuously evolves with AI technology.
• Agent Jesse A sophisticated project aimed at minimizing user interface elements while simultaneously enhancing my AI persona and equipping the Agent with advanced tools.
• ThriftGold.com I used AI to automate the entire pipeline—from scraping a database of 10,000 North American thrift stores to designing, content writing, coding templates, and scripting the build process—resulting in thriftgold.com, a fully SEO-optimized 10,000-page directory website built almost entirely by AI.
• Duelin' Agents A dual-agent chat interface that lets two AI agents have conversations with each other in real-time. Watch AI agents battle it out in head-to-head conversations!
• Try Coder AI Experience the magic of building your first web page with an AI assistant that guides you. Perfect for students, educators, and curious minds.

Industry Client Work