G3 Ion Freeride Touring Binding

Designed and developed the product launch microsite for G3's revolutionary ION binding — the most powerful and intuitive lightweight freeride touring binding that redefined backcountry skiing equipment.

G3 Ion Product Launch 2014

Role: Design & Code
Agency: VentureWeb
Client: G3
Audience: Skiers who f**kin' shred
Demo: Archived site

"Light enough to explore. Power to give'er. G3 nailed it. Simple as that."

— Lars Andrews, IFMGA/ACMG

Reflection

This project underscored the importance of aligning digital experiences with product innovation. By translating the ION’s technical advantages into a user-friendly online experience, we not only showcased the product’s strengths but also reinforced G3’s commitment to quality and innovation in the backcountry gear market.