Klue Compete Platform

Designed the first AI-powered competitive intelligence battlecard platform across two phases — MVP validation (2015-2016) and full product launch (2018+) that scaled to $25M+ ARR and an $8M Fortune 100 customer.

Lead Product Designer across all platforms: desktop web app, mobile app, Chrome extension, and Salesforce (SFDC) app integration.

Klue was a Vancouver-based startup tackling the $2B competitive intelligence market where sales teams struggled with scattered, outdated competitor information
Sales reps were losing deals because they couldn't quickly access actionable competitive insights during customer conversations — manual research was too slow and inconsistent

Create the first AI-powered battlecard platform where AI brings in fresh, relevant data while UX focuses on surfacing the best insights and enabling Curators to create trustworthy competitor intelligence
Design for rapid iteration with weekly user feedback loops to validate both AI data accuracy and curator workflow efficiency before scaling
Build interfaces that allow Curators to create and maintain competitor boards and battlecards, distributed to sales teams with confidence in latest, on-brand information

Implemented weekly Friday demos with real users, prospects, and "friendlies" to validate core concept and identify essential features for AI-human workflow
Collaborated directly with AI engineers on a lean team, designing minimal viable interfaces that balanced automated data ingestion with human curation
Created foundational user journey maps for Curators and sales reps, establishing the basic workflow patterns that would scale
Rapid prototyping and testing of core battlecard creation, competitor board organization, and basic AI data presentation interfaces

10-month validation process found a product-market fit and established core UX patterns that would scale without major redesigns
Weekly Demo Feedback Loop: Conducted consistent live user demo's with real customers to gather immediate feedback, allowing for rapid iteration and prioritization of features
Successfully demonstrated to early enterprise prospects that AI-powered competitive intelligence could be trusted and actionable
MVP foundation enabled seamless transition to full product development with validated designs and user workflows

Scaled validated MVP patterns into enterprise-grade interfaces with advanced AI data processing, sophisticated filtering, and customizations
Developed modular competitor board components (like smart Trello boards) with enterprise security, permissions, and brand customization for Fortune 100 customers
Created comprehensive design system and component library that enabled rapid feature development while maintaining design consistency across all platforms
Advanced AI-sourced insight interfaces with human verification workflows, automated weekly digest generation, and real-time competitor monitoring alerts

"50th on the Technology Fast 50™ list with 406% revenue growth from 2020 to 2023"
— 20024 Deloitte Technology Fast 50™

MVP-validated UX patterns scaled the platform to $25M+ ARR within a few years using essentially the same core interface design principles
Secured Fortune 100 enterprise clients, including one deal worth $8M in lifetime value, enabled by sales teams' confidence in always-updated, trustworthy competitive intelligence
Enterprise feature adoption rates, often 95%+, proved the design successfully balanced AI automation with human oversight at scale
Core design enabled sales teams across large organizations to speak confidently to prospects with verified, up-to-date battlecards customizable for specific audiences

First purpose-designed competitive intelligence platform: Established the digital battlecard feature set that competitors have since followed, setting the industry standard for CI platforms
AI-powered intel alerts scouring 1,000's of GB's of data per hour, with UX focused on surfacing only the most relevant insights to Curators
Automated weekly intel digest emails that transformed raw AI data into actionable, branded intelligence digestible by sales teams
Web page monitoring interfaces that alerted Curators to competitor changes while maintaining human verification workflows
Always-verified battlecard system, customizable for specific audiences, ensuring sales teams had latest on-brand and trustworthy information
Competitor boards designed like smart Trello boards, allowing Curators to organize and distribute competitive intelligence with confidence

2024: 50th on the Technology Fast 50™ list with 406% revenue growth from 2020 to 2023 (Deloitte)
2023: Named the 212 fastest-growing company in North America (Deloitte Technology Fast 50)
2022: LinkedIn Top Startups 2022: The 15 Canadian companies on the rise
2021: Summer G2 Best Usability
2021: G2 Top 100 Fastest Growing Products
2021: G2 Top 50 Products for Marketers
2020: BC Tech (TIA) Company of the Year - Growth
2020: Ready to Rocket List
2019: Startup World Cup Top 10 Finalist
2019: Ready to Rocket List
2018: Deloitte Technology Fast50 Companies to Watch
2018: BC Tech (TIA) Company of the Year - Startup
2018: CIX Top 20
2017: Vancouver User Experience Awards (Category: UX for Work)

This two-phase experience taught me the power of user-centric validation before scaling — 10 months of MVP testing created an unbreakable foundation for enterprise success
Working as the founding designer through both validation and scale phases demonstrated my ability to design for enterprise growth while maintaining design quality under different development pressures
The success with Fortune 100 clients proved my designs could meet complex enterprise needs while staying true to validated user workflows, positioning me for future leadership roles in enterprise software